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Cable Got Your Tongue?

Do you remember Miss Teen South Carolina trying to answer that question about maps in 2007? Yes, it was painful, but it seems that Comcast CEO Brian Roberts might have watched that interview one too many times. Last week, Roberts was interviewed at the National Cable & Telecommunications convention in Los Angeles and from the results of the interview, probably wishes he had stayed at home.

Roberts, son of Comcast founder Ralph Roberts, must have forgotten he was being interviewed by a journalist, because according to the interview with former News Corp. President Peter Cherni, Roberts had some rather embarrassing things to say:

“I think cable has been under-appreciated for its contribution to society”

“We’re the industry people always love to hate”

He added that his father, Comcast founder Ralph Roberts, had been pushing for Comcast to put bumper stickers on all its trucks that said “I love cable.” Brian Roberts said he wasn’t sure he was ready to try that marketing approach, perhaps out of fear of ending up with a bunch of trucks being vandalize.

-Pause for laughter-

Comcast, who was “surprisingly” voted the worst company in America, is obviously disconnected with its customers. Roberts who openly admits that people hate his company also said there is no evidence that people are cutting the cord on cable. Well he may believe that, but according to Comcast’s investor report, they did lose 82,000 basic cable subscribers this past quarter. We won’t blame him for not knowing the facts. The short version of the report on their website is a full six pages long.

Even though Roberts may not see the trend to cut the cord on cable, we do. Since the DTV conversion nearly a year ago the quality and reliability of over-the-television has been spurring people to make the switch.  Our antennas have been flying off the shelves and our product lines are expanding rapidly to electronic stores across the country, most notably Best Buy, Costco and Fry’s. The days of over-priced TV with terrible service is seemingly beginning to crumble.

While Roberts may think he’s providing you a public service for a mere $70 a month, we know better. (Or if he really believed that he doesn’t have to fear for his fleet of vans) At Antennas Direct we do not support angry cable customers vandalizing cable vans, even if their CEO reminds us of Miss Teen South Carolina. But what we are willing to do is listen and talk to you about over-the-television on our customer line at 877-825-5572.

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